What Is UITruth? A Japan-Focused LLMO Tool for Measuring How You Appear in AI
Instead of searching "good labor-and-social-security office in Shibuya," people now ask ChatGPT to "recommend a good labor-and-social-security office in Shibuya." That's not a rare scene anymore.
When they do, does your name show up in the AI's answer? If it does, what's the context? How are your competitors handled?
Until now, there's been almost no way to check that — how you actually appear in AI. UITruth is built to measure exactly that.
What UITruth does
UITruth pulls in the real answer ChatGPT and other generative AIs actually give, and measures how your brand appears within it.
You can open ChatGPT yourself and read an answer in the moment. But recording that by hand every time, varying the question, comparing against competitors, and tracking how it changes over time — that's not realistic to do manually. UITruth turns that whole process into a system.
Here's what you can measure:
- Brand mentions: how often you and your competitors are referenced within the answer
- Cited sources: the websites and URLs the AI leaned on to build its answer
- Related questions (fan-out): the related searches the AI branched into from a single question
- Local results: the shops and offices that surface for a question with a place name
- Products: products that appeared in the answer, and their prices
- Ads: ads shown within the answer
Being able to track all of this at once, and continuously, is what sets this apart from just opening ChatGPT and glancing at it now and then.
Capturing "the real ChatGPT answer," not a summarization API
This part is worth explaining carefully.
There's more than one way to pull an AI answer mechanically, and some tools receive a "summarized answer" via API. That can differ subtly from what a real user actually sees — including how sources are cited, how related questions are ordered, and whether ads appear. That gap isn't something to wave away.
UITruth sends the same question a real user would type to the real, web-searching ChatGPT. From the answer that comes back, we pull the body text plus the cited sources, related questions, and whether ads appeared. What we capture is the answer's text and structure — not a screenshot of the screen. If we're going to measure it, we wanted to measure it under conditions close to what a user actually sees.
"Shaping how you appear in AI" — LLMO
It might be an unfamiliar term.
Working to rank higher in a search engine is called SEO (search engine optimization). In the same way, working to make sure you appear correctly within a generative-AI answer is called LLMO (Large Language Model Optimization) — sometimes also called GEO.
The terminology is still settling, but the goal is simple: make sure you actually come up when a customer asks an AI. UITruth handles the first step of that — measuring how you appear right now. You can't improve what you can't measure.
What changes, and for whom
Here's the kind of shift we mean:
- Before: search your own name in ChatGPT, get an impression in the moment, think "guess we're not showing up," and leave it there
- With UITruth: which questions you appear for and which you don't — compared against competitors — becomes a record you can act on
If you're in PR, you can check on a regular cadence how the AI is describing your company. If you're in marketing, you can compare share of voice against competitors. If you run e-commerce or a physical shop, you can track how your products and local listings appear.
It's not limited to companies and shops — you can measure a municipality, a region, an organization, or an individual or creator's name the same way, seeing how each is handled within AI answers.
Clear pricing, in yen, tax included
Overseas tools tend to bill monthly in dollars, which gets hard to read once converted to yen. UITruth is built for Japan, with everything shown in yen, tax included.
- Free: up to 20 checks a month. No credit card required
- Standard: ¥4,980/month (tax included) · 200 checks/month
- Pro: ¥14,800/month (tax included) · 1,000 checks/month. Parallel monitoring of multiple brands and competitors
- Enterprise: ¥49,800/month (tax included) · 5,000 checks/month
Paying yearly gets you 2 months free. Start free, and pick a plan sized to your volume once you want to keep going. See the pricing page for details.
Just look at how you appear today
"How does ChatGPT actually describe you" is faster to just look at than to imagine. It's usually not what you expected.
Start by knowing how you look today.
There's a free audit — no account, no credit card. Enter one question you want to check, and we put it to the real ChatGPT, showing how you and your competitors appear in the answer.